Gourmet Tucker

Paterson Immerse Magazine

Domainz Website

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Modulor

Woolworths AUS Saxton Cider

Almost 2 years in the making we can finally give you a chance to look at our upcoming range of Saxton cider brewed by McCashins.

Radiate Sound Website

We were approached by Radiate Sound to create an identity and website for there boutique sound design and recording studio. As they were a startup company it was up to us to create a striking identity which played to the colours of the studio and create a device friendly portfolio site which could be viewed across all platforms.

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Mika Brand & Typeface

Mika Website

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Supply Business Cards

Aggie Greys Website

Aggie Greys is a family owned hotel chain based in Samoa, in the South Pacific. It has been operating since 1937 and is well known around the world with many dignitaries, film stars and celebrities who have stayed there. We where approached by the grandson of Aggie Greys, Fred Grey to assist the company in refreshing the Aggie Greys collateral. The requirements where to freshen up the look of the brand to compete with new hotel chains opening up in the South Pacific and to get people travelling back to Samoa after the Tsunami. We also had to retain the strong heritage and history around the brand. We have developed a friendlier look and have rolled this out to print brochures, monthly adverts and are now going through the process of redeveloping an online website experience that showcases Samoa, Aggie Greys hotel and resort, the activities you can do in Samoa and a call to action to book online.

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ASB / DROGA 5 CREATING FUTURES

Supply was commissioned by Droga 5 to create an engaging online presence for ASB bank - creatingfutures.co.nz. The brief was specific - create something different, something with real personality which we understood from the outset was going to be challenging. And of course, following in the footsteps of 10 years of Goldstein left some pretty large brogues to fill. Customers would be driven online by a number of TVC's to an extended brand experience. The website would become the central hub for all the above the line communication to point back to. Supply collaborated with Droga 5 in the creation and development of a number of concepts and ideas. Ideas that, upon further investigation, presented quite "interesting" challenges in the actual execution. This included the potential need to bring in experts from Australia to create a 'bullet time' effect. This of course was cost prohibitive, so Supply found alternative ways of making it happen, and prototyped the concept for more than a month, while polishing the design to a high level. The completed website includes video, social media integration and a hands on approach and application to user experience and emerging online technologies. The design is rich and surprising and was exemplified in a benchmark report "The Engaged Web in New Zealand" as one of the only websites making full and good use of rich media content here in New Zealand.

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Stoke Beer

McCashin's Brewery was born in 1980 when hotelier and former All-Black Terry McCashin and his wife, Bev, bought the Rochdale Cider Factory in the small upper-South Island city of Nelson New Zealand. They had a plan to brew a distinctive, high-quality beer, McCashin's Brewery soon became the most successful independent microbrewery in the country. Its award-winning 100% naturally-brewed beer revolutionised the way beer was produced. and won the hearts and taste buds of the nation. Now the next generation of McCashin's have carried on the tradition in this historic brewery, and created New Zealand's newest locally produced premium craft beer, Stoke. This premium beer is batched brewed and tank conditioned for over 3 weeks. Using Nelson's famous organic hops, premium malt, bespoke yeast, contains no artificial additives or coloring, and to top it off 14,000 year old pure Palaeo water. The entire process from brewing to bottling happens on the site at Stoke. Stoke sets itself apart from commercialized beers on the market through its premium quality ingredients and the McCashin's honesty to their product and consumers. The brand and packaging reflects these ideals through its understated no fuss typographic layout. A simple colour palette distinguishes varietals whilst the gold foil details reflect its premium attributes. Stoke's label designs clearly tell you what it is without the fluff of it's competitors. An elegant yet masculine bottle shape accentuates its sturdy southern roots but speaks to it's discerning new consumers. Stoke has received great success already, with it's deep history, honest qualities and unique design consumers finally have a true craft beer to love again.

KIDS OF 88 ART DIRECTION

Few - Summer Season 9

Mika & Auckland Philharmonic Orchestra

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Nesian Mystik

Autozamm - Killer Shoes

Few - Winter Season 6

Keep Three

Paterson Immerse Magazine

Mika Brand & Typeface

Supply Business Cards

Custom Residential Postcards

Custom Residential wanted to do a mail drop in their area to raise awareness of the services they can provide for home owners looking to sell or buy a home in Ponsonby and Grey Lynn, Auckland, an area known for its villas and rich history. People are often deluged with flyers, so the elements needed to be something special that would resonate with people. Working with Custom, we looked into the past of the area and sourced historic images of the different eras of the area. We created a series of collectable vintage postcards, crafted to have an authentic look of lost messages arriving from a bygone era. Each was tailored to the local agent, and contained a message from them to local residents. Feedback was very positive with agents being stopped in the street and asked for postcards finish the set, and some being reposted overseas to relatives by local residents as snapshots of their area.

Custom Residential Billboard

At the heart of Auckland's cultural, social and coffee capital Ponsonby Road, Custom Residential have a prominent billboard that advertises prime real estate. After several months of featured homes they decided it was time to mix things up a little. Custom turned to us to see what we could dream up. As Custom Residential's core business is focused on the unique area of Ponsonby and it's close knit surrounding suburbs, we decided the best way to communicate their affinity was to align Customs brand with the quirks and characters these areas have, leading to increased brand recognition. With good humor and a little tongue in cheek in mind we created a myriad of hand drawn typographic, illustration and iconography elements that played upon local cliches, and acknowledged the unique aspects Ponsonby exudes. Naturally there were a heavy coffee related quotable's! This playful typographic billboard successfully reinforced the connection and knowledge Custom Residential has working within these niche suburbs, giving locals something to feel part of, whilst having a sly laugh at themselves.

Patersons Experience Water

Samoa Artesian Water Posters

KIDS OF 88 SUGARPILLS

Cite Style Guide

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Studio Italia

Griffins - Various

Armada Skis

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Sarah Brown

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Custom Residential Straight Up Book

The team at Custom Residential wanted to create some good impact after their first year in business. They are all about a personalised approach to real estate and they needed something that they could use to help connect with potential buyers about what makes them unique. With their brand strapline "Real estate the right way" we produced them a "Straight up" book. It is a beautiful coffee table book with insights to Real Estate truths and how Custom Residential's approach is different to everyone else. The book has helped them secure listings and help grow brand awareness around why Custom Residential are different.

Magnation - Creative Titles

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Po - A Beautiful Darkness

MTV Mile High Gig

The MTV Mile High Gig is a concert at 37,000 feet in the air featuring live performances from International and local acts en route to the MTV Australian Music awards. The brief was to create a unique identity and supporting visual elements that showcased the acts and positioned the MTV Mile High Gig as a cutting edge, once in a lifetime experience. Specifically the requirements were to provide art direction and creative elements that could then be used across a broad range of mediums to include Print, Web, Broadcast and Outdoor.

Our solution involved firstly creating a bespoke typeface from which we would craft the identity for the MTV Mile High Gig. Secondly, we imagined and then graphically created the scene in which to place and position the identity and showcase the performers. We used a literal yet abstract approach to a simple ‘out of this world’ or ‘above the clouds’ theme for our designs; providing a unique visual experience. Smaller printed elements of the campaign included condom packaging and a t-shirt that would be distributed in goodie bags at the event. Finally, a style guide was created that MTV could then use to develop other elements which included the head rests for the seats on the plane, TV spots and broadcast graphics for the show.

Magnation Environmental Graphics

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Unitec Graduate DVD 2008

The objective of this project was to create an interactive CD and accompanying artwork and packaging to showcase the graduating work of the UNITEC - Graduate Diploma Digital Animation course. Specifically the requirements were that the project be pro bono, that the CD include an interactive piece that could house the students work in the form of video, that it be current and unique in design and appeal to both student and potential employer alike. Our solution included the creation of unique custom letterforms to be used throughout the project. The interactive piece was produced using Adobe Flash and utilised Papervision 3D to animate and navigate you through the various student work. The elegant packaging utilised a metallic foil and was designed to stand out amongst the sea of other graduate work and grab the attention of any potential employer. The final execution combined an engaging interactive experience with refined design and print solutions to produce a unique solution for the graduating Diploma Digital Animation course.

Birds Of Paradise

The objective of the Birds of Paradise project was to create artwork for a compilation album of New Zealand’s contemporary female singer-songwriters. Specifically the brief asked that the resulting design be “instantly identifiable artwork to catapult this from being a merely “stock-standard” compilation”, that it capture the contemporary and unique blend of artists featured on the album, and that it stand the test time.

After toying with ideas around the well known phrase “birds of a feather” we finally focused on a concept that included the incubation and birth of New Zealand female musical talent and the “hatching” of creative of ideas and talent. Through painstaking trial and error, we cracked, oil painted, spray painted, stenciled, covered in glitter and dropped from heights over 100 eggs drained of their yolk until we were satisfied that we had enough photographic material. We then referenced museum text books and specimen catalogs from early last century to develop a typographic style and approach that could be used effectively through the design. The resulting artwork included 19 unique and lovingly designed pieces to celebrate New Zealand’s contemporary female singer-songwriters and position the CD as more than just a “stock-standard” compilation” album.

Sarah Brown

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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Herbs CD

The objective of the Lights of the Pacific project was to create album artwork for iconic New Zealand band Herbs best of album compilation. Specifically the brief asked that the resulting design use the iconic Herbs logo in a contemporary yet still culturally considered manner and that the artwork appeal to devoted fans of Herbs, but also capture the imagination of a younger demographic familiar with the Herbs legend through their parents music collection. It was also a requirement that remaining band members sign off on the concept in full, especially band manager and industry legend Hugh Lynn. Our solution involved meeting with band manager Hugh Lynn a number of times to talk through our idea of getting the iconic Herbs logo carved out of kauri and photographed for the album artwork. After contacting a number of artists we settled on a West Auckland carver, to produce the carving out of a solid piece of Kauri. Using both traditional and modern carving techniques he spent 2 weeks refining the wood. The final design utilised previously unseen archived photography from Hugh Lynns personal collection, graphical references to Herbs Rastafarian ideals and a clean, considered typographic treatment.

Autozamm Drama Queen

The objective of the Autozamm Drama Queen project was to create an album design and iconic identity for New Zealand artists Autozamm that made apparent their progression from lads about town to serious adult musicians. Specifically the client required the design to be typographically strong due to a lack of usable imagery and budget constraints, legible and re-useable across a broad range of executions. The client also required that the design retained an “old school” and “international” feel to it, yet still firmly anchored in the 21st century. Our solution was to firstly create a strong identity based on House Industries Neutraface font. The font faces architectural origins lent to an strong iconic presence that we would build upon to create the remaining graphical elements. Secondly, referencing Roger Broders posters from the 1920’s and 1930’s, we created folded artwork that would serve as album cover, liner notes, track listing and poster all in one. Typographically intensive, the design played on the letter structure of the word Autozamm and utilised a strong colour palette that announced Autozamm’s maturity yet still remained true to their eclectic “rock” roots. The overall graphic elements consisted of: Logo development, CD Artwork, Website, Street posters, T-shirts, Hats, Broadcast.

Dai Another Day

Pacific Organic

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Gourmet Tucker

Modulor

Woolworths AUS Saxton Cider

Almost 2 years in the making we can finally give you a chance to look at our upcoming range of Saxton cider brewed by McCashins.

Mika Brand & Typeface

Pead PR

The Luscious Food Store

Luscious Catering approached us to produce an identity and signage solution for their new cafe venture ‘The Luscious Food Store’. Alongside the TLFS cafe, it would also sell branded preserves and homemade goodies prepared in their onsite kitchen. We created an identity for them that had both a contemporary boutique cafe look as well as having a homemade traditional feeling. We achieved this through using subtle elegant typography along with a stamp-like gold foil doily and tartan cloth pattern. We also pulled on historic French culinary imagery with bold gingham prints. Results have been great in New Zealand with TLFS receiving great reviews for it’s look, food and service.

Copper

Studio Italia

Studio Italia had been ticking along quite nicely but felt like they needed to ramp up their image to help attract more clientele and grow their customer base. A big focus for them in the past with their other agency had been just to use traditional print advertising as the main means to communicate with their audience. After winning the pitch for the Studio Italia work, we looked at giving the brand a quick freshen up. The traditional browns and cream where a bit dated so we developed a strong Black, Deep Red and White colour palette which fitted the mood of the product lines. We also chose a brand typeface that supported their product suppliers brand style. This new look was then flowed through to the brand and their print advertising. Expanding on the basic print material we then developed an email newsletter template and integrated this with a strong web presence showcasing their beautiful designer Italian products. Integration of the website has helped the team at Studio Italia talk to a client base that can't make it into the showroom or that live outside of the Auckland region.

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Samoa Artesian Water

Poor customer feedback prompted the owners of the South Pacific Water Company to engage Supply in the rethink and rebrand of their product "The South Pacific Water Co. Water". Through initial focus groups and customer feedback, we discovered that the old brand name was a bit of a mouthful for the American market. This lead us into a full rebrand solution initiated with a naming exercise that resulted in the implementation of a simple, clean, identity driven name: “Samoa Artesian Water”. The packaging was redeveloped with strong graphical elements that evoked “a remote Samoan paradise”. Photography was then commissioned, under our art direction. This consisted of new product shots and brand imagery which was used for brochures, sales material and POS items in the future. Through the development of the brand’s visual collateral we have produced brochures, digital brochures, bilingual catalogues, sell sheets, electronic presentations, brand adverts, posters, POS items, US expo stands/graphics and truck graphics. We have worked closely with translators for each different country rollout. An initial push has been into Canada with bilingual French and English language executions. The US and Japan have been the second stage rollout, with China, Dubai, Australia and New Zealand soon to follow. The feedback has been very positive. The simplicity of the brand gives it immediate pulling power and there is a uniqueness that makes it stand out in a crowded market. The phrase “a better water, a better cause” springs from the foundation and ideals of the business, providing income to the Samoan community, through employment and charity. The relationship with the family client has grown, due to the success of this brand, which has lead onto Supply working on their five other brands including a hotel chain in the South Pacific.

The Hotel Space

Space Studio an Auckland based Interior Design firm established a need existed in the accommodation industry for a “one stop shop” specialising in design conscious procurement. The aim was to make sourcing and ordering of hotel product easy and accessible whilst exposing operators to new products and design inspiration all in one place. An extensive catalogue website was scoped out to fulfill this role but it needed an identity. We conducted a naming exercise and came to the conclusion the best approach was a literal name that encompassed the varying products and services the company would provide - 'The Hotel Space' was chosen. The brand needed to portray a sense of design authority whilst remaining approachable, this was compounded by the challenge of creating an id that was elegant yet functional as a url.

A classic slab serif typeface was set into a typographic unit where graphic emphasis created a clear hierarchy allowing the logo to function as a word mark and a url. The typographic nature was carefully balanced by a contemporary interior design palette. Colour is the founding element of interior design, the flexibility of the identity to remain fresh and relevant as trends change from season to season was imperative. The Hotel Space identity achieves this through its versatile colour-ways, it's never tied down, allowing it to remain current for years to come. This considered approach was carried throughout the website and collateral which has gained many compliments for our client.

Franklin Rd

Jonathan Hughes formerly of Mana music and Warner Music approached us to develop an Identity for his new production house Franklin Rd; a full service music company offering everything from composition, music supervision, licensing and audio post services. Their brief was to create an identity that reflected an established look, had a traditional feel whilst communicating a modern approach within their industry ( and maybe with some curly scripty fonts ). We began work researching their competitors within the music industry to create a look that suited its purpose but stood out. Drawing inspiration from the historical and artistic cultural area of Franklin Road we created an identity that embodied this. Franklin Road was soon abbreviated to 'fr' to create a striking mother id which echoed a feel of opulence and experience. A seductively curly font was chosen, encompassed within a circle which compliments the rounded serifs. This achieved a sense of ying & yang through the harmonious use of negative space and classic black and white palette. The circular mother id is complimented by a modern type treatment creating a juxtaposition of old and new furthering franklin rd's message of "established hipness" A series of alternatives were provided to add ease of use throughout their collateral, website and stationery. The success of Franklin Rd is evident with recent work for some the countries top ad agencies - we like to think our curly scripty font logo helped!

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Oxfam Coffee Break

Oxfam is a client we're happy to do pro bono work for. They asked us to create an identity for their Coffee Break promotion. The premise was to promote the benefits of drinking fairtrade coffee and engage people in discussion around issues of fair treatment for workers in the coffee trade. The campaign carried a simple message "Change the world, one cup at a time" The promotion had been running for a couple years but hadn't achieved exposure to the masses they were after. We began by creating an identity that would be recognisable to build upon for future events to come.

Drawing inspiration from stenciled hessian coffee bags we created a typographic unit that clearly stated the event's name and carried oxfams brand and their assisting sponsors logo. To graphically express the message of "change the world one cup at a time" we created a series of hand done illustrations of coffee cups in varying shapes and sizes - highlighting one to echo the messaging. The creative was carried through to online banners, printed posters and postcards which were dispersed throughout cafe's. The response to the campaighn increased dramatically from previous years, we feel anything we can do to help a worth cause is a good thing.

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Chillax

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Frute

The McCashin's had a unique cider product that needed an equally intriguing brand. Frute is 100% real fruit cider made from less than conventional cider ingredients, such as berries, oranges, vanilla, mangoes and lime. As the product was so unique to the market we needed to create a look that stood out and engaged consumers to try something a little different. The McCashin's wanted to portray a new exciting character, that was a little bit naughty but nice. Frute was chosen as the name for this super fruity cider.

As we had no examples of similar products, there was a long process of development, exploration and experimentation before we created the right look. A fully customised logo type was created to carry through the one of a kind character Frute cider has - modern, sharp and strong whilst evoking softer organic features. The identity is assisted by "Frute Explosions" these consisted of hand done illustrations, splashes and photography to create an eclectic mix that clearly told the consumer frute was seriously full of fruit! With rave reviews from people on the packaging and product, we think we have found the right look for a challenging new product.

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Rochdale Cider

The McCashin family asked us to revive one of its original brands from the 1940s - Rochdale Cider. Rochdale was produced by a local Nelson orchard and brewery, popular throughout the 40s and 50s. The family wanted the Rochdale brand to represent history and tradition, but feel fresh and new within the growing cider market. So the brand and collateral needed to communicate a "retro cheek" that referenced its heritage but captured a modern audience. So we developed the iconic apple brand mark, with its stencilled lettering – a visual reference to the fruit stamps many of us created as kids. This felt nostalgic, while graphically communicating the essence of the product. Copy and typography complement each other and give Rochdale an aesthetic voice. The typographic layout and hierarchy of messaging reference old boxing posters and newspaper ads, matched by the authentic textures of antiqued paper effects and screen printing. Its strong shelf appeal has been a key element in Rochdale’s success. Feedback has been great as people experience the brand and relate to its fun retro character.

Custom Residential

The objective for the Custom Residential project was to create an identity for leading Real Estate entrepreneur Johnny Wills that would position Custom Residential as a company wanting to improve the whole real estate experience for anyone coming in contact with an already overcrowded Auckland Real Estate industry. Specifically the brief required an identity that portrayed a new approach to Real Estate - a young, fresh strategy, with a tailor-made approach and focus on customer service. However, the identity still needed to be strong, trusted and reliable. Our solution initially involved working through a naming exercise with the client. Once all parties were satisfied that the name would work well in the market and held true to the emerging companies philosophy, work began on the design and execution of the identity. The Custom Residential logo design is a subtle variation of the Futura typeface - it is tasteful and modern in it’s form, feels trusted, and has stood the test of time. The final logo is elegant and contemporary and stands out in a crowd of bold, brash competitor logos. The chosen colour palette combined trustworthy blues with highlights of a fresh and vibrant green. These elements would be continued through into a variety of brand collateral that would further accentuate and advertise the Custom Residential identity.

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NZ Beer Festival

We where approached in early 2007 to put together an identity for the first ever, NZ beer festival put on by Hybrid Events. In working through the brief, the logo and brand had to be "beer-ie" but "not to beer-ie". The brand look had to draw a sophisticated crowd of beer drinkers, both male and female sku without pulling in the beer louts.

We set about to use a softer, illustrated style to the brand. We started with the logo and then took this style through to the print elements. Giving it a illustrated, hand done approach took it away from the traditional strong beer feel. This also helped attract the female event goers and make it accessible for a wide audience. The first event was a great success. The logo style was so flexible that since 2007, the client has used the same logo style, evolving it every year for the different naming sponsor. It has been a successful logo and one that has lasted years.

Pacific Organic

McCashins

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Domainz Website

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Stephenson & Turner Website

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Fletcher Systems Ipad Site

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Outrageous Fortune Pub Quiz

Radiate Sound Website

We were approached by Radiate Sound to create an identity and website for there boutique sound design and recording studio. As they were a startup company it was up to us to create a striking identity which played to the colours of the studio and create a device friendly portfolio site which could be viewed across all platforms.

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Summer Mixtape

BurgerFuel decided to celebrate summer with a classic Kiwi activity - making a summer mixtape. We created a design that embraced a hazy, lazy, classic New Zealand's summer day; and the feeling of wasting time with your mates and good music. People could make their own mixtapes and share them through social networks with their friends. We linked the site to music videos sourced through Youtube, resulting in a vast array of music available to participants. Popular mixes were in the running to win great prizes and vouchers  The feedback was very positive making it one of BurgerFuels most popular online promotions, with word quickly spreading through social networking sites. The site was so popular that BurgerFuel opted to keep the website open once the campaign had ended.

Mika Website

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Aggie Greys Website

Aggie Greys is a family owned hotel chain based in Samoa, in the South Pacific. It has been operating since 1937 and is well known around the world with many dignitaries, film stars and celebrities who have stayed there. We where approached by the grandson of Aggie Greys, Fred Grey to assist the company in refreshing the Aggie Greys collateral. The requirements where to freshen up the look of the brand to compete with new hotel chains opening up in the South Pacific and to get people travelling back to Samoa after the Tsunami. We also had to retain the strong heritage and history around the brand. We have developed a friendlier look and have rolled this out to print brochures, monthly adverts and are now going through the process of redeveloping an online website experience that showcases Samoa, Aggie Greys hotel and resort, the activities you can do in Samoa and a call to action to book online.

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ASB / DROGA 5 CREATING FUTURES

Supply was commissioned by Droga 5 to create an engaging online presence for ASB bank - creatingfutures.co.nz. The brief was specific - create something different, something with real personality which we understood from the outset was going to be challenging. And of course, following in the footsteps of 10 years of Goldstein left some pretty large brogues to fill. Customers would be driven online by a number of TVC's to an extended brand experience. The website would become the central hub for all the above the line communication to point back to. Supply collaborated with Droga 5 in the creation and development of a number of concepts and ideas. Ideas that, upon further investigation, presented quite "interesting" challenges in the actual execution. This included the potential need to bring in experts from Australia to create a 'bullet time' effect. This of course was cost prohibitive, so Supply found alternative ways of making it happen, and prototyped the concept for more than a month, while polishing the design to a high level. The completed website includes video, social media integration and a hands on approach and application to user experience and emerging online technologies. The design is rich and surprising and was exemplified in a benchmark report "The Engaged Web in New Zealand" as one of the only websites making full and good use of rich media content here in New Zealand.

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Outrageous Fortune - The Exhibition

Studio Italia Website

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Copper : Brand Experiences

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Frute Website

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Custom Residential

The Hotel Space

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Guy Coombes - Photography

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The Garden Party

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NZH RSS Widget

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Healthcare & The Treaty of Waitangi

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ANZ Banners

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Hard Conversation

Fletcher Systems

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I AM 80 - Digital Info Panels

Little Thrillers

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Coke

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Burgerfuel

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In My Day

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Vodafone

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Netsafe - The Whatsit

The brief was to design and produce a multimedia campaign that promoted and instilled the correct use of information and communication technologies in the workplace to company IT departments and managers. Specifically this would take the shape of a website that would provide an engaging look at the outcomes of common situations that all staff do or may encounter in the workplace when using a variety of common ICT devices and technologies (computers, websites, digital music devices and mobile phones). The resulting website would be fun and interactive, dynamic in its design and concise in its message. Upon being supplied with a vast (and confusing) amount of technical information in the form of word documents and diagrams, it quickly became apparent that we would need to come up with a concept that was a lot more user friendly, an idea that would quickly capture the imagination of staff already saturated in the complexities of information technology. Our solution was to create a single character with a distinctive yet familiar personality and develop a series of stories to address the situations he might find himself in. Each section or story is accompanied directly by a comprehensive website instructive series, which guides users through steps to be taken to avoid the pitfalls of ICT use in the workplace. The idea of the campaign revolves around our character, his office environment, the devices he uses and the trouble he gets himself into. As well as the design and production of the website our solution included the writing of scripts and storyboards, character development, t-shirt design and production, art direction of the video shoot and animation of the accompanying instruction series.

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Cite

Cite is an importer and distributor of high end European furniture brands. They had no real web presence, and their brand identity, collateral and holding page were done out of necessity. A set of brand guidelines would help set the style and direction for the website and all future communication. Then from there, we began to create an engaging product website to showcase their beautiful products. A focus group of key users helped with the scoping process and also made sure key features were considered. The result was a premium website with big glory shots, easy usability and wish-list functionality. It has also cut down the amount of print collateral that Cite has to send out (and becomes landfill).

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The Scam Machine

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Thirdthumb

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Mi Piaci

Netbasics

The brief was to produce a broad based multimedia campaign that promoted safe online behaviours across a variety of online issues, scams and threats. Specifically this series would provide an engaging look at the outcomes of common online situations that all home users do or may encounter. From simple virus downloads, phishing, and password scams right through to protection against online predators. The resulting website would be fun and interactive, dynamic in its design and concise in its message. Our solution was to create a series of characters with distinctive personalities and develop a series of stories to address the online situations they might find themselves in. The stories are told as a narrative about a family and their encounters with the online world. Each section or story is accompanied directly by a comprehensive website instructive series, which guides computer users through steps to be taken to avoid online malfeasance and counteract virus and spyware infection. The idea of the campaign revolves around our computer family and their nemesis all representing the thought that what we see online is not always what it purports to be. The overall campaign consisted of: A website which housed a series of 11 online 3D animated stories. Karactaz in Wellington were commissioned to produce these animations specifically for the website. A street Poster campaign. A schools Mailing programme.

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NZ ON AIR

The objective of the NZONAIR kiwihits.co.nz project was to design, produce and develop a website for the governments NZ ON AIR national initiative involving the design strategy and rollout of an online presence which would include a catalogue of over 40 years of New Zealand music and a tool for current and new artists to manage funding submissions and discuss industry topics. The resulting website would feature over 3000 streaming mp3’s and video’s. Specifically we were required to create a website that appealed to musician, consumer and industry equally. Visually it was required that the design be contemporary and work well with the recently re-designed NZONAIR logo. We worked closely with the team at NZONAIR to ensure that the final design was visually engaging and connected with their required demographic. Our solution included intuitive Adobe Flash components (check out the Latest Kiwi Hit Disc section) and dynamic design to showcase each new Kiwi Hit Disc submission. Driven by a custom CMS the website included the development of an artist specific area to manage funding submissions and decisions. The final solution is an engaging website with refined design to provide a home to thousands of mp3’s and videos by New Zealand artists from over the last 40 years and makes effective use of current and emerging technologies to provide a rich media experience while still delivering relevant and current content.

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Alexandra Park

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Woolworths AUS Saxton Cider

Almost 2 years in the making we can finally give you a chance to look at our upcoming range of Saxton cider brewed by McCashins.

Stoke Beer

McCashin's Brewery was born in 1980 when hotelier and former All-Black Terry McCashin and his wife, Bev, bought the Rochdale Cider Factory in the small upper-South Island city of Nelson New Zealand. They had a plan to brew a distinctive, high-quality beer, McCashin's Brewery soon became the most successful independent microbrewery in the country. Its award-winning 100% naturally-brewed beer revolutionised the way beer was produced. and won the hearts and taste buds of the nation. Now the next generation of McCashin's have carried on the tradition in this historic brewery, and created New Zealand's newest locally produced premium craft beer, Stoke. This premium beer is batched brewed and tank conditioned for over 3 weeks. Using Nelson's famous organic hops, premium malt, bespoke yeast, contains no artificial additives or coloring, and to top it off 14,000 year old pure Palaeo water. The entire process from brewing to bottling happens on the site at Stoke. Stoke sets itself apart from commercialized beers on the market through its premium quality ingredients and the McCashin's honesty to their product and consumers. The brand and packaging reflects these ideals through its understated no fuss typographic layout. A simple colour palette distinguishes varietals whilst the gold foil details reflect its premium attributes. Stoke's label designs clearly tell you what it is without the fluff of it's competitors. An elegant yet masculine bottle shape accentuates its sturdy southern roots but speaks to it's discerning new consumers. Stoke has received great success already, with it's deep history, honest qualities and unique design consumers finally have a true craft beer to love again.

Samoa Artestian Water

The Luscious Food Store Packaging

Luscious Catering approached us to produce an identity and packaging solution for their new cafe venture ‘The Luscious Food Store’. Alongside the TLFS cafe, it would also sell branded TLFS preserves and homemade goodies prepared in their onsite kitchen. We created packaging for them that had both a contemporary boutique cafe look as well as having a homemade traditional feeling. We achieved this through using subtle elegant typography along with a stamp-like gold foil doily and tartan cloth pattern. We also pulled on historic French culinary imagery with bold gingham prints. Results have been great in New Zealand with TLFS receiving great reviews for it’s look, food and service.

Chillax

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Twin Vines

Body For Life

The objective of the Body for Life project was to take an overly complicated diet / exercise program and design packaging that would simplify the retail experience for consumers. Based around a 12 week challenge, the specific requirements were to design a packaging solution that would consolidate 15 products into 3 packages to be used during the 12 week challenge. It was required that the final design stay true to the Body for Life brand but provide a contemporary and fresh take on the brand. Firstly, our solution consisted of an in-depth audit of the Body for Life brand. We discovered a brand that had not changed in 12 years and was in dire need of an overhaul. The brand colours and existing brand collateral utilised a bright red that shouted danger or warning and the font choice and typography were antiquated. Secondly, we did the 12 week challenge ourselves to identify what the consumer went through during the challenge. Based on our initial research and working closely with the client, we developed 3 package designs to consolidate an individual consumers chosen goal over the 12 week challenge. Inside the packs the consumer found everything needed to effectively complete the 12 week challenge - an entry book, the products and information on healthy lifestyle choices. The packaging makes use of a contemporary colour palette and gradients to connect with a young and savvy target audience, yet is still in keeping with the historic brand. Combined with dynamic photography and modern typography the packaging is a fresh take on a well loved consumer brand.

Rochdale Cider

The McCashin family asked Supply to revive Rochdale Cider, one of its original brands from the 1940s. Rochdale was, and still is, produced by a local orchard and brewery in Nelson, New Zealand. The family wanted Rochdale to represent history and tradition, but feel fresh and new within the growing cider market. So the brand, packaging and collateral needed to communicate a "retro cheek" that referenced its heritage but captured a modern audience. 
The iconic apple brand mark was developed, with its stencilled lettering – a visual reference to the fruit stamps many of us created as kids. This felt nostalgic, while graphically communicating the essence of the product. Copy and typography complement each other and give Rochdale an aesthetic voice. The typographic layout and hierarchy of messaging reference old boxing posters and newspaper ads, matched by the authentic textures of antiqued paper and screen printing. Its strong shelf appeal has been a key element in Rochdale’s success. Feedback has been great as people experience the brand and relate to its fun, retro character."

Frute

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Naked Locals Series 2

Naked Locals had three new exciting soups and they wanted to introduce them to the public via a TV campaign. Under the creative direction of Apropos, Supply created three new TVC's, which had to be in line with the previous adverts but with an emphasis on creating a higher quality end result using improved techniques and skills learned. The end result was a slicker and more honed product than the last series which the client was very happy with.

Ka-Life

Naked Locals TVC. Apropos

Supply was approached by Apropos to direct, shoot and produce a series of lovingly simple TVC's for a new local soup line called Naked Locals.

MTV Mile High Gig

Auckland Museum - Wonderland Series

3M - Postit Notes

Netsafe - The Whatsit

MTV - The Mix

Sonic Museum