Here at Supply we sweat blood, forget loved ones’ birthdays and neglect our houseplants in the service of good design. Our studio is home to a slightly odd bunch of avid design junkies, dedicated developers and passionate copywriters – with highly organised account managers to keep us right-brainers in line. And all our various molecules have huddled closer to each other for just one reason – to create totally awesome work for our clients. We don’t do work just to win awards. Though sometimes we do anyway, and well, that’s just gravy. But our meat, potatoes and Yorkshire pudding is in cooking up luscious design and interactive goodies that make you look bloody fantastic. We build strong, long-term relationships with everyone we work with, and almost all of those are platonic...
B&F Paper are major sponsors of Semi Permanent, and approached us to build a unique concept for their stand that would resonate with creatives. The resulting installation B&F Make Sense was a refresher course in paper, and aimed to let us re-engage with our senses by presenting eight playful experiments that revel in paper’s sensory qualities. Each plinth featured a tangible paper metaphor, and we looked to record peoples reaction to them by using word stickers to stick their gut reaction to each metaphor on the plinth.
"It’s great working in a real theatre, you know. Because I used to work in the clubs, where they’d throw fruit at you. Still in the cans."
- Lenny Henry
The New Zealand International Comedy Festival identity celebrates the comedian, and the risks they take, all in the name of making us laugh. Our solution embraces the risky (and occasionally risqué) through design and execution across a variety of mediums – acknowledging the hazards that comedians face as they explore comedic frontiers and absurdities. Results - 38% increase in presales on last year, 37% increase in total visits to the website since last year, over 100% facebook fan growth since 2011 and comments by international comedians that it's some of the best campaign artwork they've seen around the world
Over the past few years we've worked closely with the McCashins Family Brewery to help make Stoke Beer the biggest selling independent beer in the New Zealand Market today. On the back of this success McCashins Brewery wanted to extend their range into a bigger, bolder offering for the bona fide beer aficionado. The range would be called Stoke Bomber. The final result creates a graphic story and nostalgic nod to a time where the boys did their best for their countries freedom and honour, and no doubt enjoyed a few cold brews or two at the end of the day. xxx
Supply worked closely with Droga 5, ASB's advertsing agency to create an engaging online presence for ASB bank - creatingfutures.co.nz. The brief was specific - create something different, something with real personality which we understood from the outset was going to be challenging. And of course, following in the footsteps of 10 years of Goldstein left some pretty large brogues to fill. Supply collaborated with Droga 5 in the creation and development of a number of concepts and ideas. Ideas that, upon further investigation, presented quite “interesting” challenges in the actual execution. This included the potential need to bring in experts from Australia to create a ‘bullet time’ effect. This of course was cost prohibitive, so Supply found alternative ways of making it happen and prototyped the concept for more than a month, while polishing the design to a high level. Results - The completed website includes video, social media integration and a hands on approach and application to user experience and emerging online technologies. The design is rich and surprising and was exemplified in a benchmark report “The Engaged Web in New Zealand” as one of the only websites making full and good use of rich media content here in New Zealand.”
We were approached by New Zealand company McCashin’s Brewery to help create packaging for a new house brand cider for Woolworths Australia. The objective was to create a beautiful design that through it’s uniqueness would stand in strong contrast to some of the bolder / brasher options currently sitting on supermarket shelves. Results - The product was picked up in social media and retweeted/reposted over 2,000 times. (This was before the product was even first launched in Australia and NZ). Winner of a 2011 Gold Best Award in Packaging. Initial Woolworths pre-orders where double our clients expectations.
The McCashin family asked us to revive one of its original brands from the 1940s - Rochdale Cider. Rochdale was produced by a local Nelson orchard and brewery, popular throughout the 40s and 50s. The family wanted the Rochdale brand to represent history and tradition, but feel fresh and new within the growing cider market. The brand needed to communicate a “retro cheek”. We developed the iconic apple brand mark, with its stencilled lettering – a visual reference to the fruit stamps many of us created as kids. Copy and typography complement each other and give Rochdale an aesthetic voice. The typographic layout and hierarchy of messaging reference old newspaper ads, matched by the authentic textures of antiqued paper effects and screen printing. Results - Its strong shelf appeal has been a key element in Rochdale’s success back to market. Feedback has been great as people experience the brand and relate to its fun retro character. Rochdale has also been recognised in numerous design annuals and has won a collection of awards from around the world. Diaego has recently picked up the exclusive rights to sell Rochdale in Australia.
The project brief was to create artwork for a compilation album of New Zealand’s contemporary female singer-songwriters. The resulting design had to be instantly identifiable to catapult this from being a merely “stock-standard” compilation, unique, beautiful in it’s execution and have mass appeal to a female audience. Ideas grew around the well known phrase “birds of a feather” and we finally focused on a concept that included the incubation and birth of New Zealand female musical talent. Using this concept we then focused on the recognisable cliche of an egg to create a series of unique images to represent each female artist. Through painstaking trial and error we cracked, painted, stenciled and dropped from heights over 100 eggs to fill the contents of the album artwork. We referenced specimen catalogs to develop a typographic style and approach that could be used effectively throughout the design. Results - The artwork included 19 unique and lovingly designed pieces to celebrate New Zealand’s contemporary female singer-songwriters and position the CD as more than just a “stock-standard” compilation” album.
2008 The Best Awards - Silver - Visual Communication
The Fine Wine Delivery Company came to us to address an issue with their in-house wine brand Conspiracy. While they had a great concept and product, the wine range was not translating this into its full potential in sales. The old packaging had been in existence for some time and was feeling tired and dated. The Conspiracy range consists of repackaged clean skin wine sourced from secret revolving vineyards from around the country; a variable game of Russian Roulette for the end wine selection. Playing on the intrigue created by the mysterious origins of the wine, we embraced the ranges existing brand name and built further on the previously used but under-utilised Film Noir theme. We developed this into a ever evolving web of intrigue that will continue to be expanded on with the release of each generation of label. With an delphic growing web of plots involving the mysterious Big C, the protagonist works his way through gritty cinematic detective settings and scenarios, complimented by film title typographic treatments throughout the packaging and supporting marketing material. A splash of danger, a mysterious machiavellian plot and great wine. Where will this all lead…?
Studio Italia had been coasting along quite nicely but decided they needed to ramp up their brand image to help attract more clientele and grow their customer base. A big focus for them in the past with their other agency had been to just use traditional print advertising as the main means to communicate with their audience. After winning the pitch, we looked at giving the brand a freshen up. The traditional browns and cream where outdated so we developed a strong Deep Red, Black and White colour palette which fitted better with their product lines. This new look was then flowed through to all the brand elements and across their print advertising. Expanding on the print material we then developed an EDM system that integrated with a strong product web presence showcasing their beautiful designer Italian brands. Results - The rebrand has helped solidify Studio Italia's presence in the high end furniture market. Development of their digital communication has helped Studio Italia considerably grow their client base outside of the Auckland region leading to a new showroom in Queenstown.
Cite is an importer and distributor of high end European furniture brands such as Vitra, Actiu, Unifor and Sinetica. They had no web presence, and their brand identity, collateral and holding page were done out of necessity. Cite also wanted to shift it's focus from Residential / Commercial to Commercial only. We reviewed the brand and set some brand guidelines which would help set the style and direction for all future communication and their website. From here, we began to create an engaging product website to showcase their high end products. A focus group of key users helped with the scoping process and also made sure key features were considered. Result - A brand that now communicates effectively to it's targeted audience of Architects, Specifiers and Designers. A move to digital communication and a premium website with big glory shots, easy usability and wish-list functionality has cut down the amount of print collateral that Cite has to send out to it's market (that becomes landfill). Less printing fits with Cite's environmental and sustainability ethos.
Poor customer feedback prompted the owners of The South Pacific Water Company to engage Supply in the re-think and re-brand of their brand and product after the second attempt into the international water market failed. From research and focus groups, we discovered that the brand was proving to be a bit of a mouthful for the American market, leading us into a naming exercise that resulted in the implementation of a simple, clean, identity driven name: “Samoa Artesian Water”. The packaging was redeveloped with a strategy for a slow rollout world wide. An initial push has been into Canada, US and New Zealand, with Asia and Australia following. Results - The feedback has been very positive. The simplicity of the brand gives it immediate pulling power and there is a uniqueness to the brand that makes it stand out in a crowded market. The phrase “a better water, a better cause” forms the foundation and ideals of the business, providing income to the Samoan community in the form of employment and in the way of charity. The brand now has traction and is being picked up by key distributors in the target international markets.
2011 Shanghai Food and Beverage Expo - Best in Show
Netsafe Netbasics is a broad based multimedia campaign that promotes safe online behaviours across a variety of online issues, scams and threats. Specifically this series would provide an engaging look at the outcomes of common online situations that all home users do or may encounter. From simple virus downloads, phishing, and password scams right through to protection against online predators. We collaborated with our good friends Apropos and the clever kids at Karactaz in Wellington to create this award winning website.
Aggie Greys is a family owned hotel chain based in the South Pacific. It has been operating since 1937 and is well known around the world with many dignitaries, film stars and celebrities who have stayed there. We where approached by the grandson of Aggie Greys, Fred Grey to assist the company in redeveloping it's branding and marketing. The requirements where to freshen up the look of the brand to compete with new hotel chains opening up in Samoa and to get people travelling back to Samoa after the Tsunami. However, we had to retain the strong heritage and history around the brand. After a trip to Samoa to understand their business better, we set about to developed that idyllic image selling the key message of "Experience Samoa at Aggies". Results - The refreshed branding has been rolled out with new logos, print brochures, monthly advertising and marketing. The developed online web presence showcases the best of Samoa, the Aggie Greys Hotel and Resort properties and in it's first year of relaunch has doubled it's traffic. A strong call to action to book online has proven to be a very successful tool for the hotel chain as it now expands into Tahiti.
We were commissioned by real estate entrepreneur Johnny Wills to create an identity for his new venture - Custom Residential. The company needed to portray a new approach to Real Estate - a young, fresh strategy, with a tailor-made approach and focus on customer service. We worked closely with Johnny and his team on the naming of the company and produced the brand positioning statement, logo, brand guidelines, stationery, signage elements, set internal templates, developed the website and EDM system for the client. We have also created an online vendor app which can allow each vendor to create and send customised reports to their clients. Results - Just after passing the two years in business, Custom Residential reached the $100 million dollar milestone of property sold. This is a grand achievement for such a young brand with Johnny putting a large part of it’s early success to the brand imaging in the market place (and of course hard work).
The McCashin family was famous for being a pioneer of craft beer, starting New Zealand’s boutique beer revolution with their distinctive, high-quality product and making the McCashin’s Brewery an independent success story. In 2009, a new generation of McCashin’s took over the reins of the family tradition. Their brief was to create a strong brand for a premium true craft beer aimed at the upper end of the mass market, to compete with mainstream “faux craft beers” within New Zealand. After picking a brand name that reflected the beers origins, our solution was to create Stoke’s strong typographic logo. The logo is solid and unashamedly blunt, with a slightly naïve retro charm. Stoke successfully sets itself apart from other commercialised beers through its quality ingredients and authenticity of history and process. A simple colour palette distinguishes varietals whilst the gold foil details reflect the beer’s premium attributes. An elegant, yet masculine bottle accentuates its sturdy southern roots but speaks to its discerning new consumers. With its authentic history, honest qualities and unique design package, consumers have a true craft beer to love again. Results - In 2 years, McCashins Stoke beer is now the largest selling supermarket boutique beer after Lion Breweries, DB and Independent Liquor.
Space Studio an Auckland based Interior Design firm established that a need existed in the accommodation industry for a “one stop shop” specialising in design conscious procurement. The aim was to make sourcing and ordering of hotel product easy and accessible whilst exposing operators to new products and design inspiration all in one place. An extensive catalogue website was scoped out to fulfil this role but it needed an identity. We conducted a naming exercise and came to the conclusion the best approach was a literal name that encompassed the varying products and services the company would provide - ‘The Hotel Space’ was chosen. The brand needed to portray a sense of design authority whilst remaining approachable, this was compounded by the challenge of creating an id that was elegant yet functional as a url. The typographic nature was carefully balanced by a contemporary interior design palette. Colour is the founding element of our design in much the same way it is with interior design, the flexibility of the identity is to remain fresh and relevant as trends change from season to season. The Hotel Space identity achieves this through its versatile colour-ways, it’s never tied down, allowing it to remain current for years to come. This considered approach was carried throughout the website and collateral which has gained many compliments and sales for the client.
A successful family owned business spanning three generations, Paterson Trading was started by the father of the current owner in 1955. It is the distributor for Grohe here in New Zealand and is the longest serving Grohe distributor in the world. The brand has a solid family history however numerous competitors have come into the marketplace over the last 5 years. After undertaking research, discussions with staff and external focus groups we decided that a brand refresh was the best solution to help Paterson Trading hold and grow it's market share. We firstly approached the brand by shortening the name to just Paterson and creating a positioning statement "experience water". Feedback from focus groups had told us that it was tired and dated so we redeveloped the look for Paterson which started with the logo and then flowed through to all other print elements. We also reshaped their customer communication using both print and digital media, condensing a multitude of different literature into one clearly defined brand catalogue. Results - In the year after the rebrand, Paterson's profits where up by a third. The marketing manager puts a large percentage of the positive change to the rebrand and re-imaging of Paterson. The now bi-yearly price guide has had to be reprint twice over due to an overwhelming demand from consumers. Initial forecast print run was set at 5,000 units; 1 year later they have now printed 12,000 units.
Over the course of years we have worked with the Auckland Museum to assist them in various digital campaigns that create awareness around their exhibitions. These campaigns range from the Sonic Museum - An audible tour around the Museum put together with prominent Kiwi musicians to Wonderland - The mystery of the Orchid which involved a very flamboyant Mika and video stories around the mysterious flower. The videos where activated touch screens as you walk through the exhibition. We also assisted in visual way-finder screens each month around the Museum and the I Am Outrageous exhibition which was a display exhibition around the very successful Outrageous Fortune TV series.
The McCashins family approached us with an idea to produce a “Real Fruit Cider range”. This type of pulpy real fruit cider hadn’t really been done before so we where quite happy to take the challenge on and create the visual look for the brand. Right at the beginning when we tried the product, we had to give it a brand name that was easy to say and memorable. Going through naming exercises and working closely with the client in the naming exercises, Frute became the winner. From this point there was a focus on the brand story, tone of voice, bright fruity graphics and a modern style package with mass appeal to it’s target audience. Results - The reaction to Frute has been excellent for the client. Foodstuffs excepted the product onto the supermarket shelves based on the packaging alone.
The MTV Mile High Gig is a concert at 37,000 feet in the air featuring live performances from international and local acts en route to the MTV Australian Music awards. The brief was to create a unique identity and supporting visual elements that showcased the acts and positioned the MTV Mile High Gig as a cutting edge, once in a lifetime experience. The requirements were to provide art direction and creative elements that could then be used across a broad range of mediums to include Print, Web, Broadcast and Outdoor. Our solution involved ﬁrstly creating a bespoke typeface from which we crafted the identity for the MTV Mile High Gig. The resulting unique font was be used across all executions and though all required mediums. The overall campaign consisted of Logo Development / Typeface / Style Guide / TVC / TV Show Graphic / Elements / Print Ad / Street Poster / Condom Packaging / TShirt / Headrest / Invite with badge and sticker. Results - The Air New Zealand flight sold out in 5 days of tickets going on sale.
When we met with our client she had already begun to establish a healthy beauty company that prided itself on personal touch and great service. However, it was in need of a suitable identity and visual direction. Working closely with the client, we pin pointed the ideals that her company represents and developed the brand beginning with the name and concept. Results - Lustre is now an expanding business that represents a meeting point between old world European ornate, modern distilled elegance, and has lofty aspirations. For Lustre's audience, impressions and high presentation are all important. We designed a brand stationery set that reflects Lustre; feminine, encouraging of touch and graceful with a larger goal in mind to develop into a range of lifestyle and beauty products.
The objective of the Lights of the Pacific project was to create album artwork for iconic New Zealand band Herbs best of album compilation. Specifically the brief asked that the resulting design use the iconic Herbs logo in a contemporary yet still culturally considered manner and that the artwork appeal to devoted fans of Herbs, but also capture the imagination of a younger demographic familiar with the Herbs legend through their parents music collection. It was also a requirement that remaining band members sign off on the concept in full, especially band manager and industry legend Hugh Lynn. Our solution involved meeting with band manager Hugh Lynn a number of times to talk through our idea of getting the iconic Herbs logo carved out of kauri and photographed for the album artwork. After contacting a number of artists we settled on a West Auckland carver, to produce the carving out of a solid piece of Kauri. Using both traditional and modern carving techniques he spent 2 weeks refining the wood. The final design utilised previously unseen archived photography from Hugh Lynns personal collection, graphical references to Herbs Rastafarian ideals and a clean, considered typographic treatment...